When you follow your passion people can feel it. I helped Aaron from Longevity Strength and Fitness design his logo to stand out from the other trainers in the business. Aaron had already found his passion but he was looking for a modern way to express it and catch peoples’ attention.
How do you inspire potential investors to help fund an important organization? College Bound Dorchester needed funding to continue the strong work that they do in Boston communities. I partnered with College Bound Dorchester to refresh their existing pitch deck to help inspire future investors to become a part of something great. We told their story about how one organization can help bring communities out of poverty and inspire change with the right resources. We focused on their strong statistics and images stories, and quotes of actual participants from their organization.
When many people hear astrology they instantly think of their zodiac sign but it is much more than that. By partnering with Marie, the owner of Soul Cycle Astrology, we wanted to show through her logo that it isn’t just the zodiac signs. With her logo we went with the different phases of the moon because the moon influences a lot of our current world. I hoped that by creating a modern and fun logo it will intrigue users to dig deeper into what they understand about astrology by working with Soul Cycle Astrology.
Our Sales Enablement team tasked me with re-branding our new hire training program Selling the Iron Mountain Way. After discussing their needs I developed the concept ‘Elevate Yourself’. This was chosen because many of our new hires are coming from different companies and are elevating their selling skills by taking part of our on-boarding program. I wanted to also showcase some of the spectacular attributes of Iron Mountain and their employees. I accomplished this by showcasing some of our notable assets we store in the mountain and some of our employees who are really elevating themselves and their communities. This project took many months of developing, planning, and designing. The collateral that I created is utilized on new training modules, job aids, email headers, and much more.
